A tool by DIDS BV
DIDS Ads Reporting
DIDS Ads Reporting is the tool DIDS uses to report on and manage the Google Ads and Google Analytics accounts of its clients.
What it does
- Reports on advertising performance. It reads campaign results from Google Ads, such as impressions, clicks, cost and conversions, and turns them into reports and dashboards for the account owner.
- Manages campaigns. On the account owner's instruction, it adjusts budgets, bids, keywords and ads in their Google Ads account.
- Analyses website traffic. It reads aggregated statistics from Google Analytics, such as visits, traffic sources and pages viewed, to show which campaigns bring useful visitors.
Who uses it
DIDS Ads Reporting is an internal tool. Only DIDS staff sign in to it, with their own Google account, and only for accounts whose owners have given DIDS access. Clients do not need an account for the tool: they receive the reports from DIDS.
How it uses Google data
The tool asks for access to Google Ads and Google Analytics data for one purpose: to report on and manage those accounts for their owners. It does not sell this data, does not use it for advertising of its own, and does not share it with anyone other than the account owner.
DIDS Ads Reporting's use and transfer to any other app of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
The full details are in the privacy policy.