Privacy Policy
How DIDS handles your data
Last updated: 8 October 2026
Who we are
DIDS BV ("DIDS", "we") is a Belgian consultancy run by Kristof Drossaert. DIDS is the controller of the personal data described on this page.
This website
dids.be is an informational website. It has no contact form and no user accounts. If you email us, we use your name, email address and the content of your message only to reply to you and to follow up on your request.
DIDS Ads Reporting
DIDS Ads Reporting is an internal tool. DIDS uses it to report on and manage the Google Ads and Google Analytics accounts of its own company and of clients who have given DIDS access to those accounts. It is not offered to the public, and only DIDS staff sign in to it.
Data the tool accesses through Google APIs
When a DIDS staff member signs in with their Google account, the tool can access:
- Google Ads: campaign, ad group, keyword, ad and budget settings, and performance statistics such as impressions, clicks, cost and conversions.
- Google Analytics: aggregated website statistics such as sessions, traffic sources, pages viewed and key events, and the configuration of the Analytics property.
- BigQuery: read access to the Google Analytics event export for the same websites. These records are pseudonymous: they contain no names, email addresses or other directly identifying details of website visitors.
- Google account sign-in: the email address of the staff member who signs in, to authorise access.
How we use this data
- To produce performance reports and dashboards for the account owner.
- To manage and improve advertising campaigns on the account owner's instruction.
- To analyse how visitors use the account owner's website, in aggregate.
We do not use this data for advertising of our own, we do not sell it, and we do not use it to build profiles of individuals.
Google API Services: Limited Use
DIDS Ads Reporting's use and transfer to any other app of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Sharing and processors
We share reports and findings only with the owner of the account concerned. We do not transfer Google user data to third parties, except to service providers that process it on our behalf and under our instructions, or where the law requires it.
Storage and security
- Access credentials are stored locally on DIDS's own, access-protected equipment and are not published or shared.
- Report data is kept only as long as needed for the engagement with the account owner, and is deleted on request or when the engagement ends.
- Access can be withdrawn at any time: by the account owner in Google Ads or Google Analytics, or by the signed-in user at myaccount.google.com/permissions.
Legal basis
We process this data to perform our agreement with the account owner, and on the basis of our legitimate interest in delivering and improving our services.
Your rights
Under the GDPR you can ask us for access to your personal data, and to correct, delete or restrict it. You can also object to processing and ask for a copy of your data. Email kristof@dids.be and we will answer within one month.
You can lodge a complaint with the Belgian Data Protection Authority at dataprotectionauthority.be.
Changes
If this policy changes, we publish the new version on this page and update the date at the top.